Collection 01 — grow food in your space
living Furniture
Brief: create a brand and product that empowers people to grow
-
Inspiration
While researching “food deserts” in South LA, I documented the environment through photography. The original intent was to use the imagery alongside my other findings. But the images were compelling and told a story of the barriers to health and wellness. I compiled them into the book Unnatural Elements.
Growing food in our space establishes a first-person relationship with the food we eat and significantly saves resources.
-
measuring success
A work of art as well as a furniture piece that grows food
Adaptable product that can grow in any space
Product received international recognition and multiple grants
Brand challenged the way we think about our food growth system
Learning! That can sound like a cliche, but the experience I gained from co-founding this startup has deepened my knowledge of product development
building the vilij
It was one of my first forays into true entrepreneurship, so it was a challenge, but with that came lots of learning. We broke many things and uncovered invaluable wisdom and a beautiful product.
vilij Story
As the Head of Design & Innovation, I was responsible for all things design (I.D., CMF, branding, graphics, art direction, etc.) and also brainstorming on engineering aspects.
mana, the indoor farm
.
let’s create
Reach out with any inquiries and we can discuss how I can assist with your project. Thank you!
