Have you ever really thought about the word “dangerous”? It’s intriguing.

The term “dangerous” implies the ability to cause harm or injury, which can be attributed to almost anything. Even something deemed “good” can be harmful if consumed excessively.

We are often warned of dangers based on inherited beliefs, hearsay, personal bias, or lived experiences. This can limit and color our worldview.

Our meaning of the word applies to challenging and disrupting the status quo to bring about positive change, especially amongst “underestimated” populations.

We amplify those brands and individuals, creating positive change.

We are “dangerous” in the sense that we express ourselves and challenge societal norms that have been imposed upon us.

Be dangerous.